UTM Builder | SEO Tool

UTM Builder

Create UTM parameters for tracking your marketing campaigns

UTM Parameters

Website URL*

Campaign Source (utm_source)*

The referrer (e.g. google, newsletter)

Campaign Medium (utm_medium)*

Marketing medium (e.g. cpc, banner, email)

Campaign Name (utm_campaign)*

Product, promo code, or slogan

Campaign Term (utm_term)

Identify paid keywords

Campaign Content (utm_content)

Use to differentiate ads

Generated UTM URL

Your UTM URL will appear here after generation

UTM Breakdown

Website URL

–

Campaign Source

–

Campaign Medium

–

Campaign Name

–

Campaign Term

–

Campaign Content

–

UTM Builder – Complete Guide, Usage & Best Practices

What Is the UTM Builder Tool?

The UTM Builder is a free, powerful, browser-based marketing tool that generates Google Analytics-compatible tracking URLs using UTM parameters (Urchin Tracking Module).

“UTM” stands for Urchin Tracking Module — the original name of Google Analytics.

Key Features:

Real-time URL preview as you type
Automatic URL encoding (100% safe)
Supports all 5 UTM parameters
One-click copy or CSV download
Works fully offline (no data sent)
Mobile-optimized responsive design

Why UTM Parameters Are Essential

Track ROI

Know exactly which campaigns drive sales or signups.

Optimize Spend

Pause losers, scale winners with data.

Audience Insights

Discover which channels bring high-value visitors.

Without UTM tags, all traffic shows as “direct” or “referral” — hiding true performance.

Step-by-Step Guide: How to Use the UTM Builder

1
Paste Your Base URL
https://yoursite.com/blog/seo-tips
This is the final landing page users will visit.

Fill UTM Parameters

utm_source	google, facebook, newsletter
utm_medium	cpc, email, social, banner
utm_campaign	summer-sale-2025, ebook-launch
utm_term (optional)	running+shoes, seo+guide
utm_content (optional)	banner-red, email-v2

3
Click “Build UTM Link”
Full tracking URL appears instantly with live preview.
4
Copy & Deploy
Use in:
- Email campaigns (Mailchimp, Klaviyo)
- Paid ads (Google Ads, Meta Ads)
- Social media posts & bio links
- QR codes for print materials

Pro Tips & Best Practices

Naming Convention

Always use lowercase-hyphens
Stay consistent: black-friday-2025 not BlackFriday25
Avoid spaces, special characters, or emojis

Advanced Tracking

Use utm_content for A/B testing
Add utm_term for paid search keywords
Combine with gclid for auto-tagging

Long URLs? Shorten with Bitly or Rebrandly after building.

Common Mistakes to Avoid

Inconsistent campaign names across platforms
Forgetting to URL-encode special characters
Overusing utm_content without clear labels
Not testing tracking links before launch

Start Tracking Like a Pro

Build UTM links in seconds. Get crystal-clear data in Google Analytics. Optimize every campaign with confidence.

Works with: GA4, Universal Analytics, Looker Studio, BigQuery, and all marketing platforms.